How many of you use YouTube to watch the most viral videos on the internet?
Did you know that these viral movies are not only entertaining but a powerful means of promoting your brand and message?
Yes, with more than 1.5 billion active users per month, YouTube is a powerful platform to reach out to your affiliate target audience. It’s second to Facebook in terms of reach but the king of video content.
And with more than 30 million daily active YouTube users, it’s the perfect platform to scour for your affiliate marketing leads. Here are ten effective lead generation strategies to implement through YouTube for effective affiliate marketing.
Ten noteworthy YouTube lead generation strategies
1. Content optimization
Like any other form of content, you must optimize your content. It should shine and stand out from your competitors, giving your target audience preference to watch your video instead of others.
Follow the three rules while creating optimized content- educate viewers, provide calls to action and answer questions. Include the most relevant and frequently used keywords in searchers in your content.
So incorporate them in your video description, title and content.
2. Engage with viewers by punctually responding to comments
You never know who will end up liking or disliking your video. It can be someone doing it today, fresh after the video is released, or long later. That’s why it’s better to regularly scroll down to each video’s comment section to reply, engage and comment on other comments.
Your prompt response to viewers’ comments shows that you genuinely care for people who take their time from their busy schedules to watch and comment on your video.
3. Use YouTube cards
YouTube cards are the interactive cards you usually find at the end of a YouTube video. You can add a maximum of five cards through the video for sharing clickable links to relevant content through the video.
These links are comparable with a bonus call to action that pushes viewers to take a poll, head to a landing page, or donate to a charity.
4. Include content cards
Content cards are the icons you usually find at the top right of the screen throughout the entire video. The viewer just has to click on the icon to see a drop-down menu with other content viewers can view from the same channel.
5. Use end screens to promote landing pages
YouTube offers a remarkable mobile-friendly feature, end screens, so make great use of it! They are perfect to end videos with a CTA. You can use them for multiple reasons.
Use them to direct viewers to your landing page, to subscribe to your channel, or for social media promotion.
6. Create playlists
If you have multiple YouTube videos, organizing them into playlists helps with lead nurturing. The videos you upload have an option to ‘add to playlist,’ which proves helpful in finding related content.
7. Join hands with influencers
Influencers have never been more critical and required than today in this digital era. They are brand advocators and niche promoters with prime engagement rates with the public.
Their voice, opinion, and choices influence others. So partnering with people like these helps your content reach a maximum audience.
8. Share videos widely
It’s not enough to just upload your video on YouTube. You have to repost them across numerous channels for a maximum level of reach. It’s even better to influence and make followers share your content.
Make sure you tag the affiliate marketing businesses or brands your video is connected with for better exposure and reach. Marketing automation also helps in keeping your calendar in order and schedule.
9. Create and promote as many ads as possible
YouTube ads make an excellent means of YouTube lead generation. Though they usually appear at the start of the content, this isn’t a steadfast rule.
Most brands and affiliates are looking for innovative and creative YouTube advertisement tactics without being too overbearing.
10. Correct timing
No matter how many YouTube videos you make, nor how long and informational they are, they won’t help you much if you don’t post them on time.
There, unfortunately, is no ‘right time’ to post YouTube ads.
However, check out and follow certain guidelines for specific audiences, industries, and locations while scheduling your YouTube posts.
Conclusion
YouTube is indeed the latest and most effective lead generation goldmine in this digital era. It’s left to you to use it to benefit your business and affiliate promotion effectively. The right features and implementation will go a long way in elevating and optimizing your business’s social media presence.
Hey!
There is a fantastic marketing summit coming up with even more cool YouTube marketing strategies. The summit also reveals everything you need to learn and know to be successful at your online business and affiliate marketing.