There are various options to use to create leads through digital marketing like blogs, funnels and the help of organic marketing strategies.
Of the three, organic marketing strategies require minimal technical know-how and is perfect for a beginner affiliate marketer.
There is no need of creating a blog and posting content on it. And there is no need of buying complicated funnel software, or hiring people to build funnels.
Organic marketing basically involves:
- Using your social media profile as a funnel
Start with your cover photo which should be used as your shop board.
Choose a photo that shows your face clearly, and smile to let people connect well with you.
Highlight important features in the picture related to your affiliate marketing business.
And include a tagline in the cover picture which conveys and relates to your audience and not with you.
Your bio or intro section should be clean and neat. And if you have a group, mention it here.
- Knowing who and where to find your target audience
You need to know your target audience like the back of your hand for successful affiliate marketing.
You need to know their pain points and their problems and know what relief and solutions they are looking for.
It’s according to these points that you need to structure and create and post content on your profile highlighting:
- The benefits of your product.
- Why they should buy from you, not from someone else.
- Painting a picture of the results the person will experience using your product
- The pain points your target audience is going through, and give them hope through a solution at the end.
- The many questions people may ask while looking for your product/service and tailor posts around them.
Knowing your target audience is very important because they are the only ones interested in learning more about your product and service.
No one else is.
- Building authority in your niche by posting relevant and valuable content
The posts you create targeting your target audience’s pain points, problems and solutions place you as an authority. So it is important that you regularly post related content so that people know that you are an expert in your niche.
And that they can trust you to provide them with a solution to their problems.
- Socialize by joining Facebook groups
If you opt to use Facebook for your marketing, make sure you join relevant groups to socialize and get to know more people than your friends and family members.
You need to build your network by joining groups where your target audience is most likely to hang out.
And once you join, introduce yourself and your business. Remember, this is a social media platform. So don’t just speak about business, but also talk about yourself, your hobbies, and your family.
It’s even better if you share photos of yourself.
After introducing yourself interact with discussions and leave your expert advice in the comments.
It’s also wise to share a few value posts in the groups to show your authority.
And to let people know about you and your services/product to see that they can start trusting you.
This way they know that they can turn to you for their solution.
Try these four basic organic affiliate marketing tips, and you will see a marked improvement in your organic reach and audience expansion.
You anyway don’t have anything to lose as you do not have to spend money on any software. Nor is there a long learning process involved.
But I have to remind you, DO NOT expect overnight results.
The process takes time, patience, and consistency, after which you are sure to see results eventually!