When a person reaches your webpage, they are first attracted by the colors, then the content, and finally the call-to-action.
But you could say that the button plays a very important role on the page. It instructs them to take action, and in the process, move down your sales funnel.
So it’s obvious you want it to place it as prominently as possible, where it’s easily accessible and most visible. In addition to this, you want to use the right colors to help make the reader click it.
About what the right color is, well, it’s a topic that’s been debated for a long time. It’s because there is no steadfast rule that you have to stick to using one particular color for your page.
However, the most common options people tend to use are green and red.
What’s the difference between red and green colored buttons?
Green is commonly used because it’s the color widely used in traffic lights to say ‘Go’ or move forwards. It also resonates well with nature and the environment, keeping on cue with the go-green movement of today.
About red, it’s a color that indicates a stop at traffic lights and communicates excitement and passion. However, while red is eye-catching, it’s not commonly used as a button color as green.
A/B testing gives surprising results
But there’s no harm in doing an A/B test for the two colors to see which converts better. Just create your landing or home page, clone it, and use a red button in one, and a green button in the other.
This way, you know the button color is the effect if there are any differences in conversion rates. Run the test over a few days, while receiving substantial page visits.
Now, which color do you think will get more people to click?
Green which resonates with ‘go,’ or red which signifies ‘stop’?
It’s surprising to see that the red button gets 21% more clicks than the green button, and this is a substantial difference! This difference can add considerable value to your business.
It means that you get 21% more people to click at the top of the funnel and the bottom just because of a red-colored button. It proves how vital page optimization is and that you don’t have to increase traffic to see improved results.
You need to focus on improving the page’s efficiency by using the right colored button.
The button color is indeed important
Of course, this isn’t something that can be generalized.
You can’t select the button color solely for its color. That’s because the button color is also affected by the page design, site, and target audience. Sometimes the page color combination is perfect, wherein a red button gets highlighted to capture the reader’s attention better.
In short, if you are unsure about what color button to use, do some testing.
Test different colors on cloned pages, and test it with your audience and see the results. Sometimes color may offer a marginal benefit over another color. In other cases, like here, one color may have a substantially better effect than the other.
You can then stick to the color that brings in the most conversions.
This proves that it’s not just the design layout, colors, and content affecting your page conversion.
Even something as trivial as the button color has a significant impact on a good and converting page.
P.S. I hope you liked this post and found it helpful! Do drop a comment with your feedback and perhaps some additional blog ideas! I’m always ready to hear your thoughts!