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How Many Words Should My Landing Page Have?

Are you building a landing page for your business, product, or affiliate marketing? You have lots of ideas running in your mind and have the required videos and images ready.

However, there’s one thing that keeps bugging you. 

You wonder how many words you should have on the landing page. You know that you don’t actually count the number of words on it. And that’s what makes things even more confusing.

Some landing pages seem to have only one or two hundred words, and others have thousands of words!

This makes you wonder if it’s worth the time or money invested into writing a long landing page. Or if a page with more images and fewer words suffice. 

Well, if you are looking at which page spells success, both do convert.

However, the chances of conversion are higher in most cases with longer pages. It’s because content converts, so the more content you have, the higher are the conversions. 

Even too long a page isn’t that recommended because not everyone has the patience to read everything. You can typically write a 500-word long landing page. 

Why 500 words on a landing page?

It’s because 500 words are generally more than enough to provide the reader with sufficient and valuable information. It’s enough to highlight the features, benefits, and reasons to buy your product or services.

And thus build a stronger case supporting your persuasion into buying or using whatever you have to offer. 

Why do you need to have more words?

There are multiple reasons to have about 500 words on your landing page. It’s mainly because words are:

1.      Persuasive 

Words help persuade the reader, making them want to convert. While there are cases where readers convert without reading anything, most of the time, they need persuasion.

And content is the only medium of reaching out to them. 

Of course, images are persuasive too.

And you need a few of them on your landing page. However, no matter how good they may seem, pictures will never replace images. While images and words work together, you can never neglect copy. 

2.      Informative

There are two main reasons for a user to reach your landing page. The first type is those who know they want to buy. All you need to attract them is a good headline letting them know they are in the right place. 

The second segment of people isn’t so sure about buying.

They make their decisions based on what you provide on the page. Remember, you won’t be personally meeting the reader. You only have your landing page to explain your product or services. You also have only one chance to explain and convince them.

So make use of the opportunity by having a comprehensive and compelling copy on your page. If you have enough information to clear all their doubts and queries, then there’s a chance that they will convert. 

3.      Amplifies your product or service benefits

According to studies, solution sales is dead. People are no longer convinced or persuaded by selling solutions. They are instead more interested in learning how they benefit through your product/service. They prefer knowing your benefits and features through content that lists and explaining it. 

4.      Trust 

The more clarity and information you offer through your landing page, the more trust you cultivate. The right words and content build their trust in you to present returns and exchanges. Besides, a well-crafted page can help develop curiosity, improving the landing page’s compelling power. 

5.      Improved SEO

While landing pages aren’t meant to boost SEO rankings, there’s nothing wrong with having an SEO-friendly landing page. While SEO is essential for organic landing page traffic, its impossible without content!

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How to write a 500-word landing page

 

Here are a few tips for your landing page content layout.

 

  • Keep 500 words as the lower limit, and don’t go lower than that. You can always go higher, to the thousands. But as I had mentioned earlier, don’t write TOOO long a page. While 3-5000 words are okay, don’t have 10000 words or more in it!

 

  • As mentioned in my previous post, visitors only read 20% of the content. So make sure you organize your content wisely to make it a scannable, breathable, and smooth-flowing page.

 

  • Use more sub-headings and bullet points so that you end up with more white space in between. Have short paragraphs the user can scan to decide if they want to read the post or not. 

 

  • Don’t forget your share of images, icons, diagrams, and illustrations. They work with your copy to enhance your landing page. 

 

Images are just as important.

 

Use a mix of images and copy. As explained above, photos and pictures work together. Use pictures, diagrams, illustrations, or icons that enhance your copy.

 

Last but not least, your content should be intentional and not just stuffed into the page. You can use your words to persuade readers through:

 

  • Words that emotionally persuade the user 
  • Charts, statistics, and data for data-driven persuasion
  • Informative content that helps them decide
  • You can combine them or use them individually. 

 

In a nutshell, the more words you have on your landing page, the higher are its chances of success and conversions.

 

While you can do all of this independently, a professional copywriter knows how to craft a more compelling and confiding copy. Though you may have to pay for their services, the conversions they help generate for your business make it well worth it! 

 

Once again, like anything else on the landing page, there is no steadfast rule saying your landing page needs to be 500 words long. While it is indeed preferred, it all boils down to your product/service and target audience.

 

So like always, it’s better to find out if a 500-word landing page certainly rakes in more sales through A/B tests.

 

What do you have to say about this? Do you agree that a landing page with at least 500 words will indeed improve conversions? 

 

 

 

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