Passionate Writer | Coach Mradula

Content marketing for small businesses and entrepreneurs

7 Unknown Content Marketing Tips for Effective and Amazing Engagement

As promised, this is a post revolving around the common problems entrepreneurs face. The first on my list is creating targeted content or contextual content for effective content marketing.


And hereโ€™s how you do it.

contextual content marketing

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First of all, what exactly is targeted content? Itโ€™s content that connects with your target audience. And who is your target audience, the people who will most likely need your product or services.ย 


To know your target audience, you need to especially know their demographics, interests, and pain points. The more research, the more targeted your content.ย 

If you wonder how to do research, it involves reading forum posts and customer feedback from competitors, conducting polls and surveys, staying updated with your nicheโ€™s latest trends, news and discussions and talking with your audience.

๐Ÿ’Ž Use the right keywords

Always include the right keywords in your content marketing as search engines pick up content based on keywords in it. The words people type while looking for your services make your keywords. And they also make perfect hashtags to include in your posts.


๐Ÿ’Ž Hook readers with compelling headlines

A strong and compelling headline entices people to read your content. Remember your audience sees so much content every day. Something unique makes your content stand out of the lot and attracts them to your post.

The secret to creating a compelling headline lies in using powerful words, adding numbers or stats, asking intriguing and thought-provoking questions, promising solutions, and creating a sense of urgency.

๐Ÿ’Ž Visuals are a must

Use attractive images, infographics, and videos to enhance your message and engagement. Besides, itโ€™s human nature for your target audience to remember and share visually compelling, vibrant, high-quality content.


๐Ÿ’Ž Decide on your content marketing platform

Knowing where you will do your content marketing is also important for targeted content. Each platform has its individual limitations and requirements in terms of word count, visual content, and audience.ย 

Decide where your audience lies and craft content that suits the platform.ย 

For example, Instagram requires something visual while LinkedIn and Facebook do not. Instagram and LinkedIn have word count limitations while Facebook doesnโ€™t.

๐Ÿ’Ž Quality and not quantity

Focus on quality content that delivers value and not quantity. Aim at providing educational content answering your audienceโ€™s questions, entertaining content that interests them to read/watch, and inspiring content that gives them hope and aspiration.ย 

Not only does quality content connect better with your audience, it also leads to loyalty, builds credibility and trust, and positions you as an expert, setting you apart from the competition.ย 

๐Ÿ’Ž Refine content

Always keep tweaking and refining your content to suit your target audience. Analyze your analytics and insights to see what resonates and performs best. Find out which platform gives the most engagement, and accordingly change your content marketing strategy.

tweak content

๐Ÿ’Ž Encourage interaction

Encouraging your audience to engage with your #content serves two purposes. It helps foster a sense of community and also gives you more content ideas and insights.ย 

Posting questions, asking for opinions and running contests gives you comments to analyze and use for future content. About topics that encourage interaction, think of questions your audience will want to know more about. There are many tools to learn about the right questions to share.

Creating targeted or contextual content for effective #contentmarketing is not something you can master overnight. You need to do the relevant research and come up with exciting content.ย 

However, itโ€™s not something thatโ€™s not doable either. All you need to do is put in some time and effort, be patient, and make use of tools to help you make content marketing easier.

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